Philips Sense And Simplicity

Philips Sense And Simplicity The case describes the challenge faced by the CEO and newly hired Chief Marketing Officer to reposition the Philips brand and drive the organizational changes to support the new vision. Central to the version was the Sense and Simplicity marketing campaign, which came to embody a whole new way of doing business at Philips. The primary target of the Sense and Simplicity campaign was customers aged 35-55. Philips was not thought of as a cool and attractive brand by Generation Y consumers. Philips must rewire the Sense and Simplicity campaign for the Generation Y market. Answer the following questions- a). The results revealed that consumers across various countries seek simple technology, i.e., technology without hassles. In this background, how did Philips utilize its technological strength to connect with the customer? Philips has a brand promise of sense and simplicity and they differentiate themselves through their innovation process, the way in which they develop customer relationships and the focus from their own staff on providing a superior experience related to customer. But with the impact of Social Media becoming the most important activity on the web, they have identified that there are many areas into which they must expand their horizon to keep the customer promise fresh and focused. About more than 200 million users joined facebook in a single year and 34% of bloggers blog about products and brands. In this environment its not enough to know that this is happening you need to know what people are saying and you need to find the best way to react. With only 14% of consumers trusting advertising, companies need to be reaching and reaching positively the 78% of consumers who give and rely on peer-to-peer recommendations. First thing is to take note, and then the service teams can ENGAGE with and supply SUPPORT to the clients. Mainly where there is negative response, the plan is to change this into positive advertising. Likewise to other companies such as Apple and Dell, Philips is also driving channels for peer-to-peer support. More than 50% of question from customers are answered by other customers. All of a sudden its not just a conversation; its a community of support and commitment. Effectiveness on the whole is measured using very simple KPIs (upholding the brand statement) and the main focus is on the delivery of true support. Today Philips provide products and services in three main areas: Healthcare Philips is the leader in top-of-the-range medical diagnostic equipment, helping surgeons in the battle against heart disease and cancer. Progressively more consumer health and well-being have also become a focus. Philips Healthcare is using Net Promoter and Social Media strategy to revolve health-care into human-care through the approach of active listening. They unite social media streams to NPS strategies to distribute a holistic experience for their customers. Supervision comes from a global level but delivery, execution and empowerment is based at the local level. Even as Marketing makes the promise to the customer, the Service association is then liable for keeping the promise. And the Social Media approach is part of delivering on the promise. Lifestyle Philips innovates in their lifestyle segment with their Ambilight TV and DVD recorders. The company has recognized a leadership position in lighting and has introduced electrifying new products such as the Senseo coffee concept. Technology Philips semiconductor and lighting products are embedded in the cars we drive, in the offices where people work and in sports stadiums. Philips proves its presence at world level; it illuminates monuments such as the Pyramids, the Eiffel Tower and events like the 2004 Olympics in Athens. Philips Electronics has unveiled its newest brand movement, which focuses on bringing the impression of simplicity more rapidly to customers around the world. Building on the companys sense and simplicity brand positioning, the drive focuses on prominence the benefits offered by simplicity, as well as allowing consumers to openly experience simplicity first hand. The new drive spans TV, print, online and outdoor media in 10 markets across the globe China, France, Germany, U.K., U.S.A., Brazil, Russia, The Netherlands, Italy and India. The drive will also see Philips spread out on the creativity and uniqueness that has already been applauded for new ideas that advance the consumer experience, such as the sole sponsorship of CBSs 60 Minutes, a agreement to bring the contents pages of Time, Fortune, People and Business 2.0 to the first four pages of the magazines, and allowing visitors to access premium content on the Wall Street Journal and ESPN websites for free. To widen the envelope further outside traditional advertising means, Philips most recent campaign will also comprise experiential marketing activities for the first time in each of the countries to help allow customers to fully understanding simplicity in action. Some of these activities will comprise Simplify New York which will provide New Yorkers with free access to the premium online service from The New York Times, free copies of the magazine, The Week and a set of online tools to make their daily lives easier; the launch of SimpliCity.com, a website (www.philips.com.br/simplescidade) which will supply people in Sà £o Paulo and Rio de Janeiro with the first central online resource to access and share valuable information and tips that simplify life in these cosmopolitan cities; and a Simplicity Squad in Canada providing customers with free vouchers for products and services to simplify their lives, as well as activities in other markets. To promote the discussion and debate about simplicity, Philips is also sponsoring an online forum to let people from all over the globe to voice their opinions and share their experiences of simplicity. The www.livesimplicity.net discussion forum allows people to contribute to online discussions and also begin thought of their own about simplicity in areas as varied as travel, business, communication, health and wellness, and technology. The site gives everybody a opportunity to have their say, interact with others and discuss problems. It is hoped that this interactive dialogue will contribute to helping find the solutions to meet future needs. b). New products, new services, new solutions, business creation, strategy, research, brand architecture, contact with customers everything must be driven by the brand positioning. What internal changes did Philips initiate, to link its processes with the theme of Sense and Simplicity? Sense and simplicity characterize the whole thing that Philips does and reflects that it is market oriented i.e. everything is intended to meet consumers needs and is based on customer insights. For more than a century, the company has been interacting with people in their daily lives. More than a million Philips products are purchased each day. It is trusted as one of the worlds top brands, with an incomparable understanding of how people interact with technology. Philips was established in 1891 and made lightbulbs an easy product. Right through the years the company enlarged its portfolio into technology products that became too complex for most users. When Philips realized this, it determined to make life easier and so launched a brand repositioning all about simplicity. The term positioning refers to where products and brands are located in a market. What is more crucial is where consumers see such products/brands being located in the market. For example, customers might see products as giving good value or poor value for money. They may associate a brand with high quality or low quality. It is key to carry out market study to spot suitable positions to take in the market. A suitable position is one that suits customers necessities. The term repositioning refers to a cognizant strategy to alter the site of products/brands in the market. The new best position should be based on market research. How Philips repositioned itself sense and simplicity is the brand guarantee that Philips has recognized through its research as the best one to take. Since the launch Philips has made immense improvement. This has been recorded by achieving milestones down the route. Excellent examples are the creation of a Simplicity Advisory Board (SAB) and the launch of a range of thriving products such as Senseo ®, a coffee machine that is stylish and simple to make use of. Creating a repositioning strategy A responsible strategy The stages involved in moving a product are: carrying out research to find out the weaknesses of the preliminary position researching a right track to take Creation plans and taking actions to improve the position. A difficulty that faced Philips in 2003 was that its media investment was somewhat unfocused and was spread thinly among too many different product segments. The table shows just four product areas and the target audiences for each, which were being addressed. In addition Philips products were marketed beneath lots of names, using a range of dissimilar advertising approaches. It was no wonder that there was great uncertainty in customers minds. The challenge in front of Philips, therefore, was to generate a clear vision that would help the company to reposition itself and all of its linked brands. A brand promise was then set out that is clear and easy to follow. The brand promise is sense and simplicity. In the recent high-tech age, consumers are faced with a lot of hard product choices. What most of us want are clear-cut communications about the settlement that these products will provide for us. This is as true of medical professionals ordering brain scanning equipment for a hospital as it is when you or I want to buy a light bulb, electric toothbrush or cordless kettle. Three main elements This is why the brand promise sense and simplicity is so significant to Philips. Creating consistency and direction In order to move ahead it was crucial to recognize the key issues. The difficulty facing the company was lack of loyalty and direction. Resources were being spread too thinly across too many products, with developments in numerous countries. Decision making within the wider Philips organization had develop into patchy. This was plain to see there were in addition many products, too many markets and a lack of consistency in advertising. For the customer it was tough to tell what was and what not a Philips product was. Meeting customer needs The first challenge was to modify the Philips image. This was built about sense and simplicity. The message that Philips is getting across at present is that the whole thing it does is focused on meeting customer needs. The entire thing that Philips does now is based on this concept. The message is spread through the organisation, making sure that all business processes are founded on sense and simplicity. Everybody who comes into contact with Philips, whether they are employees, customers, shareholders, suppliers or other stakeholders, should observe this brand promise. For example, it is publicized in the company logo and all the company operations from top to bottom. Sense and simplicity is shown in all the new products that Philips develops, as well as in existing ones. When the company designs a latest electric kettle, its concern is to offer a state-of-the-art, easy-to-use product. The same principle applies to medical equipment, flat screen TVs, and food mixers and so on. New Philips products are: advanced based on market leading technologies designed around you based on the result of careful customer research Easy to experience easy to use. Philips is also looking at all of its existing products to make sure they fit the wants of sense and simplicity. The third key element of sense and simplicity is communications. All Philips exchanges should be easy to understand. The message given is directed at the target audience and is simple to follow. One of the key ease milestones has been the launch of the Simplicity Advisory Board (SAB). This is a think tank of independent experts from the fields of information technology, healthcare, fashion, design and architecture. It has been able to give an outside-in view of what simplicity means and how this can be legal across the organisation. The members of the board were selected for their wide ranging knowledge and expertise. Illustrating the strategy products Philips image We can demonstrate the new repositioning strategy by taking the example of several of the high-tech products that Philips has just worked on. A good example of this is Senseo ®. Senseo ® Coffee System has been developed through a joint venture between Philips and Sara Lee, a Fast Moving Consumer Goods (FMCG) supplier. The key aspects of Senseo ® are: cool design easy-to-use technology Amazing coffee. Between 2001 and 2005 more than 10 million of these coffee machines were sold in eight countries an impressive total. The product embodies what Philips is trying to achieve in everything it does. This is to join an exciting state-of-the-art product with simplicity. The coffee makers are combined with Douwe Egberts Senseo ® coffee pods to give customers the taste they want. Recently Philips launched its own Simplicity Event. This provided Philips with a prospect to share, with stakeholders, how far it has come in its assurance to sense and simplicity. Products that already deliver this promise were exhibited, together with living prototype demonstrations of how Philips envisions simplicity in the future. Senseo ® is one example of sense and simplicity in action. Communicating sense and simplicity At the heart of business achievement is good communication. This means sending messages from individuals or organisations to others (receivers). Good contact involves: communicating a brand promise, in this case sense and simplicity in a clear and easy to understand way to the right target audience Using the right media. There are a number of ways that Philips does this: As it is a worldwide company, it is essential to direct contact from the centre. This ensures that the Philips message is conveyed consistently. Philips believes that there should be a single insight for each product (not mixed messages). All innovative work carried out by advertising agencies must be based on the sense and simplicity promise. Television and print (for example, magazine) adverts are offered in a standard way at least three Philips adverts in a single magazine in a campaign that might last for eight publications of the magazine.

Blood Brothers :: Drama

Blood Brothers 1. On stage left were the posh houses where Edward lived, on stage right were the council houses that Mickey and his family lived in. Upstage centre was a brick wall with a painted goalpost, lots of graffiti. The piece of graffiti that stood out the most was the word ‘Everton’. Upstage right was a large alleyway. On both stage left and stage right in between the houses were smaller alleyways. 2. Mickey- Young Linda-Teen  · Large sleeveless V-neck Pullover  · Short Black skirt  · Very dirty white plimsolls  · High heeled black stilettos  · Large dirty shorts- falling down.  · Blond hair- worn in a high ponytail.  · Black socks  · White shirt, couple of buttons undone revealing stomach and cleavage (just).  · Grubby white shirt (short sleeved under green pullover)  · Dirty knees, face, hands and arms.  · Shirt tied at bottom  · Dark, messy hair. 3. The childhood scenes were made realistic by the costumes the children wore. For example Linda wore a girly dress and wore her hair in pigtails. The voices also made these scenes realistic because the males made their voices higher. The scenes were made humorous by the games they played and how excitable they were. 4. One of the actor’s performances I enjoyed was that of Sammy because he was a troublemaker. His performance was made effective by the sneaky attitude he had and the tough loud voice he used, this created the impression he had a lot of power over people and was in charge, but was never going to be punished for his actions. He only looked out for himself and seemed not to care for anybody else even his brother. Another actor I enjoyed watching was Mickey because he started off being a strong, fun, helpful character and ended up being a vulnerable, self-hating character. This made me feel sorry for him. Mickey ended up getting his brother and himself killed. He gave the impression of needing stability in his life. 5. I think the narrator’s role was many different things. He was the storyteller; he was also the characters’ conscience for good and evil. He looked over the characters. The narrator was also a forewarning to us of what is to happen. 6. I think the playwright managed the pathos, through the action and final song ‘ Tell me its not true’ this causes the audience to feel

Protecting the Scenic Beauty of Wildlife

Protecting the Scenic Beauty of Wildlife By Jeramy Buckman CM220 Unit 9 Final Project 7/17/12 I want everyone to close your eyes and picture yourself in the Rocky Mountains with your children hiking up a trail to your favorite camping site next to a hidden lake. While walking down the trail you are looking around looking for animals prints to show your children. You are excited to show your children some of the beautiful wildlife that you got to see when you where their age when your parents did this for you.As you and your children are walking you start to realize that you are not really seeing any wildlife that should be very abundant in this area. You also are noticing that there are not as many wild flowers and plants that were also here. You finally realize that you will not be able to give your children the wonderful memories that you received as a child. As you may have realized that this is a problem that we are starting to see and face today. Many times animals become extinc t causing changes to the scientific life cycle, environment, scenic sights, food sources and many others.This has a drastic affect not only one our habitat and environment but can and will also affect us as humans. We as people can prevent and preserve this beauty for future generations all we have to do is understand the problem and take action. We need to educate ourselves and our children of the importance of animals and how to protect them. We need to understand what happens when we introduce an exotic species to an area, about pollution, habitat destruction, over using animals, poaching, the punishment for poaching, and how we can help prevent all of this.Every day we are rapidly losing many different plant and animal species. With this rapid decrease of these animals and plants we start to lose the beautiful sights that we grew up with, taking away those potential memories from our children and generations to come. Ten thousand scientists in the World Conservation Union stated that anywhere between 2. 7 and 270 species are erased from existence every day including today. So broken down, 1 out or 4 mammals, 1 out of 8 birds, 1 out of 3 amphibians are at risk of extinction (Whitty, J. 2007). This is not the only thing that can happen though.With the loss of these species it starts to affect the plants and animals around them causing them to slowly die out. This then can end up causing more drastic effect to the environment and even us. As E. O. Wilson stated in a speech: â€Å"that if we were able to kill off all the insects that it would lead to our own extinction† (2007). First, I want to provide a friendly recap of what many of us have learned as a child in school, and that is the food chain. The food chain basically contains four important groups. The first group of the chain is the sun. This offers energy to everything on this planet.The next group is the producers. These are things that are able to make their own food by using the energy the s un provides. Examples of these are, grass, trees, flowers, vegetables, etc. Next, we have the consumers. Consumers are any species that eats something, either plants or other animals. Finally, we have the decomposers. These are things like bacteria or fungi that take something that has died and breaks it down and produces gases like carbon and nitrogen. They then release that back into the air, soil, or water where it will be used by future producers (ThinkQuest, 2012).When an animal (such as a grizzly bear) becomes extinct this an effect not only on the food chain but the food web also. When the bear is gone it is no longer eating other plants or animals, which can then lead to them starting to over populate. Over time these plants and animals are going to start to decline because their food sources are being depleted due to the increased numbers. So as you can see even the smallest species plays an important role and affects everything around them. There are many things that are t he leading causes of animal endangerment and extinction.One of these causes is the introduction of exotic species not found in a specific area. When this is done it can affect the balance of things. Lets’ take the government’s action to introduce the grey wolf into Montana and how it had a drastic effect on things. First off the grey wolf that the government introduced was not the species of grey wolf that are native to Montana. Because of this introduction many of us noticed the numbers of deer and elk started to rapidly decrease. And like I mentioned earlier the deer population decreasing has an effect on other species of plants and animals that depend on them.So the biggest thing that not only the government, but us also, is that we have to remember is that we need to introduce animals in the area that they normally come from instead of an area that has never known that type of species. Another factor that is causing the increase of endangerment and extinction of sp ecies is habitat destruction. The greatest force that causes habitat destruction is the human being. We cut down forests to make room for our expansion and needs. We cause pollution of the land, water, and air which in turn can also increase the greenhouse effect (Kurpis, L. 002). So what are some of the ways that we can prevent this? That is an ongoing battle that we fight today. For the pollution is to use greener more environment friendly types of energy such as wind or solar, drive less or carpool, and of course recycling is a big help. Also keep in contact with the state government if you notice factories or companies that happen to be polluting and see if there may be a safer alternative. Never be afraid to write to state officials, remember we helped to get them into office so they can help us protect the animals.This leads to another cause of the increase of endangerment and extinction is what some call â€Å"over exploitation†. This is when we â€Å"over use† a species. This can be caused by miscounting numbers of a species in an area, and then over hunting that area, causing a drastic drop in numbers. Again we are not just affecting that species but others that are part of that food web in that area. Another reason why animals’ numbers are declining is due to poaching. Poaching is the knowledgeable and purposeful illegal killing of an animal. This is done either for trophies such as antlers, horns, or other things that poachers will classify as a trophy.Some poachers will do it for money selling the animal meat or trophies to the highest bidder. Unfortunately, some do it because they need the food and cannot afford to wait till the proper hunting season, or come across the animal in a no hunting area. Yet some poachers do it for the sport of the kill. This affects us because they are killing and wasting animals that can be hunted during proper hunting seasons, kill endangered species, and other animals that are not allowed to be hunted (Fish, Wildlife, & Parks 2012). Here in Montana we do have laws against poaching but is it enough?The punishment for poaching an animal can be a fine of $50 up to $35,000, jail time from 6 months up to 20 years the loss of hunting, fishing, and trapping rights from 2 years to life and possible restitution for the animal based off of the species, sex, age, and whether it was a trophy animal or not. The bad thing about this is that not all judges will give the maximum punishment and give more of a â€Å"slap on the wrist†. For example a person was caught poaching two moose and the judge sentenced them with a fine of $50,000, no time in jail and the loss of their hunting rights for 8 years.I feel that we as a whole need to contact our state legislature and try to get the punishment increased and enforced better, because I feel that some poachers don’t learn the lesson. Again we will use the hunter mentioned earlier. He didn’t learn his lesson because he stil l brags about what he done and goes around telling people of other animals he has poached since then. If we can get additional laws and bills passed I believe that this will help limit the amount of animals killed due to poaching. Some of you are asking, â€Å"What can we personally do about poaching†.One of the ways that you can help reduce the numbers of poachers is if you happen to see an animal being killed illegally you need to report it to the local Fish and Game, Forest Service or the local authorities. Second if you are a hunter or a fisher make sure that you know that the area that you are hunting/fishing is an area that is not protected against it. On way you can do this is by purchasing a local map that will show areas that are allowed to be hunted or places that you can seek permission to hunt or fish. Always keep an eye out for no hunting or no trespassing signs which are the number one way to know you can’t be there.Also, you want to make sure that you be come familiar with the animals or fish that you are trying to get so that you don’t shoot or fish something that you should not. For example black bears are not always black but can also be brown. This can lead someone to shoot a grizzly which happens to be a protected animal. You need to learn the distinguishing marks and differences between the black bear and the grizzly before you go hunting. You should always get the hunting/fishing regulations because they always include information on the species and what to look for so that you know what you are trying to hunt or fish.Another option is that you can research the animal that you are going to be hunting and get information and pictures of them so you can become familiar with the species. And finally you can always take hunters safety which will give you additional hunting and fishing knowledge. You have to remember that poaching isn’t always done on purpose it can be done due to the lack of knowledge. The main this that everyone has to keep in mind is that poaching is illegal and needs to be stopped. We need to remember to know the areas that we can and cannot hunt or fish.We also need to have a running knowledge of the animals that we are hunting and fishing so as not to shoot something that looks similar only to find out that it is a different species. And above all is if you see or know someone that is poaching is that you need to report it to the proper authorities. With this knowledge and understanding of poaching together we can help lower one of the reasons for the rapid decline of animals. So as you can see, we as humans need to take a stand and start helping to protect what many of us hold very dear to us and future generations.We need to educate ourselves and future generations of the importance of animals. We need to limit, as best as possible, the amount of habitat that we destroy. We also need to understand the amount and types of species that we bring into an area. We need to un derstand and help prevent pollution not only for our sake but also the animals. Above all we need to take a stand against the over exploitation of animals and the biggest one is poaching. If we stand together I feel very confident that we can make a difference and protect our childhood scenic beauty to share with future generations to come. ReferencesFish, Wildlife, & Parks (2012). Poaching in Montana. Source Retrieved from http://fwp. mt. gov/enforcement/crimes/poaching. html Kurpis, L (2002). Causes of endangerment. Source Retrieved from http://www. endangeredspecie. com/causes_of_endangerment. htm ThinkQuest (2012). The food chain. Source Retrieved from http://library. thinkquest. org/11353/food. htm Wilson, E. O. (2007). Saving life on earth. Source Retrieved from http://www. ted. com/talks/e_o_wilson_on_saving_life_on_earth. html Whitty, J. (2007). Animal extinction – the greatest threat to mankind. Source Retrieved from http://www. commondreams. org/archive/2007/04/30/8 62

Charlotte Brontes Jane Eyre And The Wide Sargasso Sea

Authors write for many different motives. Some authors write to tell their story, while others write to provoke thought. Charlotte Bronte’s Jane Eyre and Jean Rhys’ The Wide Sargasso Sea are intriguing stories that tell more than just a story. The authors of both these novels are able to explore unimagined social standards, which allows for their characters to rebel against the current standards of society. As the authors seem to make their characters rebel against society, they are able to explore â€Å"elsewhere.† This â€Å"elsewhere† can be many anything from gender roles, conflicts from not being fully accepted by one culture, or isolationism. Bronte and Rhys explore gender roles in their novels through characterization of main characters like†¦show more content†¦Bronte skews this view when she has Jane argue with Ms. Reed and she accepts defeat. This shows what a strong character Jane be, which could be any female in that time period. This segways into gender roles and how Bronte blurred the lines of what is acceptable. Jane had no repercussions for her actions, so Bronte was able to change the view of what’s socially correct of a female child. As Jane grows older this translates to just female gender roles. The argument between Jane and Ms. Reed is Bronte’s way of rebelling against society s standards and beliefs. Carla Kaplan furthers this argument in her essay with the statement â€Å"Jane does move from silence to speech, thus providing a model of feminist resistance and liberation.† Kaplan is able to expand on how Jane uses her voice in the novel to rebel against the gender roles in Jane Eyre. Another scene in Jane Eyre that shows Jane’s voice is in chapter 24. Jane isn’t able to hold her emotions back and ends up telling Rochester that she loves him. Eventually this scene does lead to a marriage ceremony, but not before Mrs. Fairfax judges expresses her disapproval of the marriage. Mrs. Fairfax represents the social view of how wrong it is for a rich man to marry one of his servants, especially when Rochester had a â€Å"better girl† according to the standards of the time. Bronte is able to challenge gender roles from both side because Rochester shouldn’t have proposed to Jane and Jane shouldn’tShow MoreRelatedThe Theme of Misunderstanding in Charlotte Brontes Jane Eyre and Jean Rhys Wide Sargasso Sea876 Words   |  4 PagesThe Theme of Misunderstanding in Charlotte Brontes Jane Eyre and Jean Rhys Wide Sargasso Sea In both classical novels Jane Eyre by Charlotte Bronte a Wide Sargasso Sea by Jean Rhys the theme of misunderstanding is represented very widely. Both Victorian era dramatical romantic fictions have some impact in them from their respective authors. 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